Build a Strategic Brand from Day One

Download a set of worksheets and a presentation template to align your team and brief any designer or agency.

What's included?

• A presentation template to guide your branding process.
  Use it to align your team around a shared brand story — and to brief designers, branding agencies, or marketing partners with clarity. Working through these slides helps you define your purpose, your audience, and the message you want to communicate inside and outside the company.
• Excel worksheets to systematically develop your brand. These are the exact worksheets I’ve used myself several times for building brands, and when guiding companies through the process processes:
  • Mission & Vision
  • Personas
  • Ideal Customer Profiles (ICPs)
  • Company Values
  • Brand Character
  • Style Parameters
  • ... and much more